You have heard it before: data is the new oil. But just like oil - if you can't refine it - what is it worth?
This is when we hear most people say: "sure, we have made investments in our data, we are using it." And although, true, they are likely unware of the frightening costs associated with companies that haven't optimize how the manage their data. The real truth is, they may be spending more than the value they are receiving.
