The Next Chapter for AMTRA and Becoming Part of F12.net
AMTRA is evolving into F12.net in November 2026. Learn more about what’s changing for AMTRA, and what the future holds.
We’re excited to share an important milestone in AMTRA’s journey: in November 2026, AMTRA will evolve into F12.net.
This next chapter builds on what AMTRA customers value today while opening the door to greater scale, broader capabilities, and continued investment in Microsoft solutions and expertise.
With this next step into F12.net, we can help customers move forward with even more support across cloud, AI, and digital transformation.
How AMTRA Has Helped Organizations Get More from Technology
For more than 15 years, AMTRA has helped organizations across Canada modernize the way they work, strengthen security, and accelerate the adoption of new technology.
As a Microsoft Solutions Partner, AMTRA has built its business around helping customers put technology to work in practical ways, bringing Modern Work expertise to table.From Microsoft 365 and Azure to security, cloud transformation, change management, and Microsoft licensing, AMTRA has focused on helping organizations move forward with the right technology, expertise, and support behind them.
Building the Next Chapter with F12.net
Joining F12.net creates an opportunity to build on that foundation. AMTRA and F12 share a belief that technology should help organizations make smarter use of the technologies they already depend on.
As AMTRA evolves into F12.net, customers will gain the benefit of AMTRA’s Microsoft-first expertise backed by F12’s broader national capabilities across managed IT, cybersecurity, cloud, and AI.
The goal is not to change what customers value about AMTRA, but to strengthen it with greater depth and continued investment in the expertise and services that will matter next.
“AMTRA has built something special around Microsoft expertise and helping organizations make technology work better for their business. Those are strengths we value deeply at F12.
“Bringing AMTRA forward under the F12 brand gives us an opportunity to build on that foundation while investing even more in the expertise, support, and capabilities our customers rely on.
“We’re excited about this next chapter and what our teams can accomplish together.”
—Alex Webb, CEO, F12.net
Microsoft Expertise, Now Evolving into F12.net
Headquartered in Calgary and serving organizations across Canada, AMTRA has developed a strong reputation for bringing people, process, and technology together to help businesses modernize how they work.
At the heart of that approach is a deep understanding of the Microsoft ecosystem. AMTRA helps customers adopt, secure, and get greater value from the Microsoft technologies that support their people and their business.
It's a natural next step: building on what AMTRA does well while creating more ways to help customers modernize, strengthen their technology environments, and prepare for what comes next.
“AMTRA has always been focused on helping our customers make technology work better for their people and their business.
“Joining F12 gave us the opportunity to build on that foundation with broader capabilities, greater scale, and a shared commitment to customer success.
“As we evolve into F12, I’m excited about what this next chapter means for our customers and our team, and about everything we’ll be able to accomplish together.”
— Tasso Chondronikolis, F12.net Chief Strategy Officer, AMTRA Founder
What This Means for Our Customers
For AMTRA customers, this next chapter is about building on the expertise, service, and support you already know, while opening the door to broader capabilities through F12.
Our commitment to helping you get more value from your technology remains the same. What changes is the depth of expertise, scale, and support available around you.
You can expect continuity in your Microsoft services, licensing entitlements, and support, with additional resources available as your technology needs evolve. That means more opportunity to modernize your Microsoft environment, adopt AI responsibly, and strengthen cybersecurity.
Most importantly, this is about creating more value for our customers. By bringing together AMTRA’s Microsoft-first expertise with F12’s national scale and broader technology capabilities, we can support more of your priorities today and help you prepare for what comes next.
We’re excited about what we’ll be able to accomplish together.
Thank You for Being Part of the AMTRA Story
This next chapter would not be possible without the people and customers who have helped shape AMTRA over the years.
To our team, thank you for the expertise, care, and commitment you bring to our customers every day. You have built AMTRA’s reputation by helping organizations make smarter use of Microsoft technology and navigate change.
And to our customers, thank you for trusting us with your technology and your business. The relationships we have built are at the heart of AMTRA, and we are proud to carry that trust forward as we evolve into F12.net.
Likewise, we are proud of what we have built together, and even more excited about where we are going.
Here’s to the next chapter.
