Articles, news and insights from the AMTRA team.

Four Important Lessons for Successful Digital Transformation

April 3, 2019

There’s a lot of hype nowadays around initiatives to apply digital capabilities to improve efficiencies, increase customer value, and create new monetisation opportunities.

It’s big business actually. About a 1.3 Trillion USD book of business. 

It’s called ‘Digital Transformation’.

Sadly, a lot of it is proving to be useless and ineffective - with one McKinsey Research Report indicating that 70% of these ‘digital transformation’ initiatives fail to achieve their stated goals.

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