There’s a lot of hype nowadays around initiatives to apply digital capabilities to improve efficiencies, increase customer value, and create new monetisation opportunities.
It’s big business actually. About a 1.3 Trillion USD book of business.
It’s called ‘Digital Transformation’.
Sadly, a lot of it is proving to be useless and ineffective - with one McKinsey Research Report indicating that 70% of these ‘digital transformation’ initiatives fail to achieve their stated goals.