Articles, news and insights from the AMTRA team.

Microsoft FY19 Q3 Results | Teams News

April 25, 2019

Yesterday Microsoft released their Q3 earnings. Congrats to Microsoft for exceeding Wall Street expectations on revenue, operating income, and earnings per share!

Read More

Four Important Lessons for Successful Digital Transformation

April 3, 2019

There’s a lot of hype nowadays around initiatives to apply digital capabilities to improve efficiencies, increase customer value, and create new monetisation opportunities.

It’s big business actually. About a 1.3 Trillion USD book of business. 

It’s called ‘Digital Transformation’.

Sadly, a lot of it is proving to be useless and ineffective - with one McKinsey Research Report indicating that 70% of these ‘digital transformation’ initiatives fail to achieve their stated goals.

Read More